Europe's best circular economy business ideas – RECYCLING magazine

Since 2014, Landbell Grouphas presented the Green Alley Award to startups whose innovative products, servicesor technologies help to make the most efficient use of resources and reduce waste drastically.
Six startups have now been selected from a total of 177 applications and will pitch at the Green Alley Award finals on April 28, 2022, live in Berlin. The winner of the finals will receive prize money of €25,000.
Agree (Italy)
No more plastic wrapping: The plant-based edible coating, developed by Agree, protects fruit and vegetables, which increases shelf life and avoids food waste.
Atelier Riforma (Italy)
Enabling circular fashion: Using AI technology and a digital platform, Atelier Riforma helps the fashion industry to optimize the reuse and resale of textile waste.
FlexiHex (UK)
Eliminate styrofoam and bubble wrap: The FlexiHex plastic packaging alternative made of paper has a patented honeycomb design to protect fragile items.
MakeGrowLab
(Poland) Biomaterial revolution: The coatings and films with plastic-like properties for food
packaging can be recycled either like paper or biodegrade in your organic bin.
ScrapAd (Spain)
Green marketing:ScrapAd provides a global platform for trading recyclable materials to
counteract the lack of information in the recycling industry.
Voltfang (Germany)
Extending the lifecycle of batteries: Voltfang’s green electricity storage system uses
electric car batteries to provide clean energy at home.
All six finalists will present their business idea live on stage in Berlin on April 28, 2022. The jury will then ask them questions to determine the Green Alley Award winner for 2022
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